Cohort studies
Examples of how we structure cohort performance work—each engagement tailored to the product’s events, not a generic template.
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Consumer finance
Week-zero activation cohorts
Aligned first-value events across Android and iOS, then compared four signup weeks after an onboarding rewrite.
Outcome: Stabilized week-1 return rate and clarified which step still leaked new users.
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Marketplace
Paid vs organic longevity
Compared channel cohorts on day-7 and day-30 activity rather than install volume alone.
Outcome: Paused two campaigns and redistributed budget toward sources with quieter but lasting buyers.
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Regional SaaS
Subscription renewal cohorts
Built month-based cohorts from first paid invoice and traced who renewed, expanded, or left.
Outcome: Product prioritized a mid-lifecycle education sequence instead of another acquisition push.
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Productivity app
Feature cohort after a release
Treated first use of a new workspace tool as the cohort start, separate from account creation.
Outcome: Showed adoption concentrated in power teams; guided a softer discoverability pass for everyone else.
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